This site provides access to digital assets for use in the creation of Ford marketing, sales and service creative assets.

REMINDER: For rights managed assets, please ensure that you are using the asset in accordance with the rights associated or check with the Rights Contact about extending the rights as required. It is your responsibility to ensure that all appropriate rights and validations are obtained for any downloaded assets in this system prior to use. Please check the asset’s metadata for more details.

Click the button above to request GEAR access.

By submitting your registration information for the purposes of obtaining access to and managing use of applicable Ford computer resources, you consent to have your personally identifiable information collected, processed and stored by Ford Motor Company in databases located in Dearborn, Michigan, USA, and to global transfers of this information within Ford and its subsidiaries and affiliates (as identified in Ford’s then most recent annual report to the U.S. SEC on form 10-K) and to Ford’s and its affiliates’ service providers, including GTB, in accordance with the applicable GEAR Privacy Statement.

For any other type of GEAR support, such as reset password, deleting an existing asset, add a value to a GEAR dictionary, or any other support you require from the GEAR IT team, click on the button above.